kyle goeken

UX / CX LEADER + CREATIVE STRATEGY

Lowe's
The Customer Journey Design Process is exactly that: a process. Stemming from direct customer insights, this methodical approach may seem slow and labor intensive, but is the unlock that eliminates misalignment and sets common priorities. The end result? A truly enhanced customer experience!
StepStone Family & Youth Services
2017 - 2018 | UI/UX / Creative Direction
Hershey's Dagoba Organic Chocolate
2018 / UI/UX + XD Design & Build
Wel at Humana
2017 / Fitness center naming, mark, and brand development
The Hive / Humana
2016-17 | Design / Art Direction / Brand Evolution
Humana Q4 Town Hall
2018 | Art Direction / Brand Evolution / Enterprise Event
NYSE IPO Launch
2018 / Charah Solutions re-brand architecture & IPO Launch
Creative Team Lead / The Hive
Art Direction / In-House Agency Culture
J&L Marketing
2014 - 2015 | Automotive Marketing Web Design / Art Direction / Brand Development / Video
Humana Spaces
2017 / Environmental branding for multiple floors of corporate headquarters
The Pocket Toddy GIF
In order for the Toddy Pocket to be successful, people had to be shown exactly how it works... as if by magic. Enter: the GIF.
The Kentucky Derby
2017 / Executive party invitations
Charah Solutions
2018 / Re-brand creative strategy and architecture, web design, motion graphics
Columbia College Chicago
2009 - 2011 | Student Work
San Diego, California
July 2018 / Photography
Toddy Gear Web
Web banners and promotional email blast design.
Toddy Gear
2011 - 2103 | Tech Startup Brand Development / Retail & Promotional Products / Dye Sublimation / Social Media Management / Product Photography
Take Part Ad Campaign
Print ad, billboard, and bus stop guerrilla for a food awareness group called TakePart.com.
Louisville, Kentucky
Summer 2018 / Photography